Tiered by evidence, not by volume.
Up to 10,000 evidence-gated, ICP-matched companies a month — labelled by how strong the buying signal behind each one actually is. The label is a column in what you receive, and this page defines it before it quotes a price.
- From
- $249 / month
- Per lead
- $0.00
- Per seat
- $0.00
- company
- Marlow Contract Interiors
- tier
- S3 · strong
- signal
- Posted 3 fit-out project-manager roles
- source_url
- boards.greenhouse.io/marlow
- observed_at
- 2026-08-11
- confidence
- 0.78
- contact
- verified · tier A
Every S3 and S2 row carries the URL it came from and the date it was seen.
The yieldillustrative month
A market yields what it yields.
Tiering only means something if the proportions are real, so here they are at true scale — including the sliver at the left, which is the part of this page that costs us the most to print.
Universe sized48,200 companies
20.7% delivered
Of which, by evidence10,000 delivered
412 companies — 4.1% of the month — carried a dated buying event. That sliver is the only tier this page allows the word intent.
- S34124.1%
- Strong — A dated, company-specific event with a citable source.
- S23,18031.8%
- Medium — A clean fit plus one soft signal, and no dated event.
- S16,40864.1%
- Fit — Firmographic and technographic match. No timing at all.
Illustrative month for a fictional workspace. Drawn to true scale, including the part of it that is inconvenient.
Read this first
Three labels. Only one may be called intent.
Fit and timing are different axes, and blending them into a single score is how a prospecting list gets sold as a buying signal. Every company we deliver carries one of these three labels and the evidence that earned it.
A dated, company-specific event you can point at, with one citable source.
- Fresh funding, or a filing that changes their capacity
- Hiring the exact role your service exists to support
- A relevant leadership change inside the last quarter
- A technology migration visible in their own pages
- Advertising that started, or stopped, on a date
Typical monthly share300–1,500 companies
Never calleda lead list
A clean fit plus one soft signal — real, but not yet a dated event.
- Perfect ICP match plus a topic surge in their category
- Perfect ICP match plus sustained headcount growth
- Site performance or staleness that suggests neglect
- A seasonal window that is about to open for them
Typical monthly share2,000–4,000 companies
Never calledin-market
A firmographic and technographic match with no timing event at all.
- The right industry, size band and geography
- The right technology in the page
- A good prospecting list, and nothing more than that
- Export is opt-in, because this tail is not for cold outreach
Typical monthly sharethe remainder
Never calledintent
What has to be true before we call it intent
A claim only counts as intent when it clears three bars at once. It has to be an observable event with a source URL and a timestamp. It has to be a change from that company’s own baseline, not just activity that was always there. And it has to be fresh, because a buying window has a half life.
Everything that fails any one of those is fit wearing a costume, and we label it as fit. It is still useful. It is just not the same thing, and pricing it as though it were is the oldest trick in this category.
10,000 rows of pure strong intent is not a product anybody can ship.
What ships is a tiered mix — a few hundred to fifteen hundred strong, a few thousand medium, and the fit remainder — with the count of each printed at the top of your month. That is a smaller promise than the one you have been sold before, and it is one we can keep.
Tiers
One engine. Three ways to take delivery of it.
The same qualification runs underneath all three. What changes is how much of the strong tier you get, how much enrichment it carries, and who does the sending.
Signal Data
Data, self-serve
Flat
$249/ month
No per-lead fee, no per-seat fee, and no charge for the companies you reject.
Up to 10,000 evidence-gated, ICP-matched companies a month, tiered by buying-signal strength and delivered as data. You run the outreach.
- Three counted, coloured buckets — never one blended score you could mistake for all-hot
- Every S3 and S2 row carries its source URL and the date it was observed
- Yours to move: console, CSV export and the API
Intent+
The strong core, enriched
From
$600/ month
Quoted after your universe is sized, because the strong tier is capped by what your market actually yields. Typically $600–900.
The same engine, capped to deliver only the strong tier — a few hundred to about fifteen hundred companies a month — and enriched with the paid sources the data tier deliberately leaves out.
- Strong tier only — the medium and fit tiers stay visible in the console, unsold
- The paid sources the data tier deliberately leaves out
- A Scout dossier per company, in case-file format with its sources attached
Done for you
Arvyn runs it
From
$1,000/ month
Includes inbox infrastructure, verification and enrichment. Typically $1,000–1,500.
We send on the strong slice at twenty to fifty a day, from your domain, and you get replies instead of a dashboard. This is the original idea; the tiers beneath it are what fund it.
- 20–50 sends a day from your own domain, with caps, warm-up and send windows
- Inbox infrastructure and verification absorbed — nothing extra to buy
- The dossier becomes a Sonar practice room before you take the call
| Dimension | Signal Data$249/ month | Intent+from $600/ month | Done for youfrom $1,000/ month |
|---|---|---|---|
| You receive | Companies as data — console, CSV and the API. | Strong-tier companies only, each with a Scout dossier. | Replies, from sending we run on your domain. |
| Tiers delivered | S3 and S2 by default. S1 is opt-in, behind a warning. | S3 only. S2 and S1 stay visible in the console, unsold. | The S3 slice, worked rather than exported. |
| Volume | Up to 10,000 companies a month, tiered. | A few hundred to about 1,500 — capped by your market's yield. | 20–50 sends a day, from your own domain. |
| Enrichment | Public sources only. Verified addresses with their confidence tier. | Paid contact matching, hiring-feed depth and review data. | Everything in Intent+, plus inbox infrastructure and warm-up. |
| Research | Evidence rows with source URLs and observation dates. | A Scout dossier per company, sources attached. | The dossier becomes a Sonar practice room before the call. |
| Sending | Not included. Your inboxes, your sequences. | Not included — but the dossiers are written to be sent from. | Ours to run. Per-inbox caps, warm-up and send windows. |
| Reported back | Tier counts for the month, printed at the top of it. | Reply rate per tier, monthly. | Reply rate per tier, plus the conversations it produced. |
| Your job | Run the outreach. | Write and send from the dossiers. | Approve the day's list, and take the calls. |
Intent+ and Done for you are quoted after the universe is sized, because pricing a strong tier before you know how large it can honestly be is how the number stops meaning anything.
Some months you will get fewer than you paid for.
The strong tier is capped at what your market yields, and the cap is printed with the number beside it. Four hundred and twelve companies with a dated buying event is what the month produced. We do not manufacture the difference, because the only way to manufacture it is to relabel companies that do not deserve the label.
This is the least persuasive paragraph on the page and it is the reason to believe the rest of it. Only a small share of any market is in-market in a given month1 — a fifty-thousand-company universe yields hundreds of defensible triggers, not ten thousand.
1. The 95-5 rule is published research from the Ehrenberg-Bass Institute. The figures in the panel are an illustrative month for a fictional workspace, not a customer result.
- S3Strong412capped at the universe yield
- S2Medium3,180fit plus one soft signal
- S1Fit6,408export is opt-in, behind a warning
Universe sized at 48,200 companies. The strong tier is capped by yield, not by quota
In every tier
The things that are not upsells.
Four behaviours that do not have a price attached, because charging for them would mean shipping a version of this product that cannot show its work.
Citations
Every claim carries the source URL and the date it was observed. There is no tier where you get the score without the reason.
The gate
At least one trigger-class signal under forty-five days old, from an independent source. Fit alone never qualifies at any price.
The deliberation
Propose, challenge, revise. Claims that fail the critic pass are stripped before you ever see the company.
Per-tier reporting
Reply rate back to you by tier, monthly, so you can check that the labels are doing what we said they would.
The questions worth asking a vendor like us.
Including the ones we would rather you did not.
So is this ten thousand intent leads?
No, and we will not describe it that way. Ten thousand companies carrying a dated buying event is not deliverable by us or by anyone else, whatever the pricing page says.
What you get is up to ten thousand ICP-matched companies, each labelled by how strong the evidence behind it is. The strong tier is the small one. The word intent applies to that tier and to nothing else — in the console, in the CSV header, and here.
Why is the strong tier capped?
Because the market caps it. Only a small share of any set of companies is evaluating a purchase in a given month, so a fifty-thousand-company universe honestly yields hundreds of dated triggers, not thousands.
If we let a quota override that arithmetic, we would have to manufacture the difference, and manufacturing the difference is exactly how every intent vendor before us became a commodity. The cap is shown to you with the number next to it.
What if my ideal customer is very narrow?
Then you get fewer companies, and you are told before you buy. The compiler sizes your universe first and hard-limits delivery to what that universe can honestly support.
Your options at that point are to widen the geography or the segment with your eyes open, or to take the smaller number. What we will not do is fill the gap with companies that do not belong in it.
How do I know the tiers are real and not a colour scheme?
Because we report reply rate back to you per tier, every month. If the strong tier does not out-reply the medium tier, the tiering is not working and you will see that in the same report we see it in. Our own scoreboard is per-tier conversion, not leads exported.
Can I export everything, including the fit tail?
Yes, but you have to ask. Strong and medium export by default; the fit tail sits behind a checkbox and a warning that says it has no timing event and is for list-building rather than cold outreach. The friction is the point — it is what stops the product from becoming a spray tool with a nicer interface.
Are you reselling a database?
No. Evidence is harvested from public sources — a company’s own site and listings, public advertising libraries, job feeds, web archives, domain records — and stored as rows with the URL and the timestamp still attached. There is no bought contact database underneath this, and your data is not part of anyone else’s product.
Do I need my own inboxes?
On Signal Data and Intent+, yes — you are receiving data and sending it yourself. On Done for you, no: inbox infrastructure and warm-up are included, and sending runs from your domain at a volume a real mailbox can carry.
What happens during the trial?
You connect a website. The system builds the business profile, compiles ideal customers, sizes the universe and starts harvesting — so the first thing you see is the evidence, not a campaign. If the compiled ideal customer does not look like the customers you actually won, you will know that on day one.
Size your universe before you pay for it.
Connect a website and the compiler tells you how large your market actually is and how much of it can honestly carry a strong label. That number arrives before any invoice does.